“At Home” Video Series

CLIENT: Purina Cat Chow

ROLE: Creative Director, Producer, Director

PROBLEM: Create engaging content for the purinacatchow.com site relaunch. 

SOLUTION: Inspired by "When Harry Met Sally," we created four separate series of emotional stories about people's relationships to their pets, extending from the product benefits of their four lines of cat food. Additionally, to provide some authenticity, we had the series hosted by Dr. Steffon Runquist

EXECUTIONS: We produced 30 videos, including site intros, premier medium form cuts, promotional, and event cuts.