"GET IT" CAMPAIGN

CLIENT: LG

ROLE: Creative Director, Director. 

PROBLEM: Find a way to deliver to consumers the experience of LG 3D TV in a world of 2D Screens. 

SOLUTION: Inspired by roller coaster snapshots of people having visceral experiences, we stacked two high-speed phantom cameras to capture the spectacle we make of ourselves when we are fully immersed in the LG 3D TV experience. 

EXECUTIONS: 4 3D commercials that appeared in cinema, on jumbotrons in Times Square and Asia, online commercials, print and web ads.