Hamptonality Moments

CLIENT: Hampton Inn

ROLE: Creative Director, Director, Writer, Cinematographer

PROBLEM: Engage consumers around "Hamptonality", the special relationship Hampton Inn staff has with guests. 

SOLUTION: Emotional documentary stories between staff and guests from across the country. 

EXECUTIONS: We produced nine 3-5 minute documentary shorts over a period of 8 months. The campaign reached millions of people, and each film had a retention rate over 90%.