Financial Etiquette

CLIENT: Ally Bank

ROLE: Creative Director, Producer, Director

PROBLEM: Engage potential and existing Ally Bank customers around insights that they appreciate good advice 

SOLUTION: A "Financial Etiquette" video series starring author and NY Times Ethicist Randy Cohen. 

EXECUTIONS: We produced over 60 pieces of content from a single production, including 10 medium executions, 10 teasers, 10 tips, and several static ad units to promote.